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Strategic Customer Management: Strategizing the Sales Organization
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Oxford Handbook of Strategic Sales and Sales Management
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Outlines & Highlights for Marketing Strategy and Competitive Positioning by Graham Hooley, J...
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Marketing Budgeting (RLE Marketing) : A Political and Organisational Model
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Marketing Organisation: An Analysis of Information Processing, Power and Politics
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Management Implications of New Information Technology
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Market-Led Strategic Change : Transforming the Process of Going to Market
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Market-Led Strategic Change : Making Marketing Happen in Your Organization
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